BMW Global Conference
BMW has more than 100,000 employees around the world and is one of the most respected and well known companies in the world. One per year they invite their top 300 communications employees to a meeting.
The beginning of the brief read: “The Corporate Communications department of the BMW Group, is organizing an international communications conference in Munich with around 300 spokespersons from all over the world.”
They selected Fredrik Härén as their keynote speaker. He was the only external speaker at the event.
He got this assignment because he previously spoke at the global BMW “U-conference” and they wanted him to come back to BMW again.
Europe & Middle East