Surprise. (Episode 252)
Don’t just go for “inspiration”, go for “surprise”.
Things that surprise you rattle our minds in the most delightful way.
Today, for example, I learned that at Rimi Estonia 46% (!) of their customers have bought pizza in their stores at least once in a year (!).
(I would have guessed something like 5-10%)
They sell “store made” pizza and it’s a huge success.
I love to learn things that surprise me. It keeps the mind awake.
23
May