In Cancun, Mexico, I met Felix Hernandez, a photographer / digital and miniature artist who has worked with brands like Top Gear and Gucci and other clients around the world.
We talked about creativity from the perspective of a person who works with his hands.
He told me that while the creative process of having a great idea and working on it in your head is great – the TRUE magic happens when you start “the creator process”.
The Creator Process is the part of the creative process that happens outside of your mind.
A creator is a person who brings something into existence.
Working with miniature objects, his camera and other things, his vision is brought to life.
And according to Felix, that part of the creative process is what gives his life meaning.
It’s great to have an idea for a book, but the creator process starts when you put the first word on the page.
It’s great to have an idea for a dish, but the creator process starts when you start chopping up the first ingredient.
And so on.
A lot of people seem to think that creativity happens in your mind.
But creativity is not just having ideas – it’s giving birth to those ideas. It’s about making them come to life.
And that is what the creator process is all about.
What are you going to make come alive?

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