In many parking lots in Sweden, we have a system where the parking is free for a couple of hours, as long as you show a Parking Disc with your arrival time on it.
It’s a good system, but the problem is that many people (especially people like me!) forget to put in the arrival time before leaving the vehicle.
That means, we get a parking ticket – not for staying too long, but for forgetting to put in the starting time.
Luckily, someone invented a Digital Parking Disc, a small device that automatically sets the starting time every time you park the vehicle.
It most likely costs 4 Euro to produce, but they sell it for 40 Euro (the price of one parking ticket).
What is that one thing in life that really annoys you? How could a product reduce that annoyance?
As always, would love to hear your thoughts. Post them on LinkedIn: Innovation to solve pain-points
Creativity – the antidote to annoyance.
Fredrik Haren – The Creativity Explorer.
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