Never be an incumbent: Lessons from the company and re-defining what “boat” means. (The Creativity Explorer. Episode 109)

Never be an incumbent: Lessons from the company and re-defining what “boat” means. (The Creativity Explorer. Episode 109)

How often do you get to visit a start-up rewrite the definition of a whole industry? Well, today I got to visit Candela – one of the coolest companies I have come across in 25 years of studying innovation.

 

Their boat is nothing less than a revolution. It’s a boat that flies (!) above the water. Absolutely silent, with superior seakeeping, fully connected, maintenance-free, 95% cheaper to drive and sporting the longest electric range of any boat in history.

 

While most people said “electric boats will never happen”, Candela rewrote the rules for what a boat should be. In just a few years, Candela is now one of the largest boat builders in Northern Europe and their journey has just started.

 

Traditional boatbuilders were so stuck in the idea of what a boat “should” look like, they did not realise that new technology had made old boatbuilding techniques, well, “old”.

 

The boat is built on Lidingö, just outside my island, and today, I had the privilege to take the boat for a test spin. (Will post video later).

 

​Stay safe and creative,

Fredrik Haren- The Creativity Explorer

 

p.s. Click on the link to see a photo of the boat in action.

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28

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