The World of Creativity | The Best of Two Things | Fredrik Haren

The Best of Two Things (World of Creativity: Episode 11)

If you have heard me speak on creativity you most likely have heard me define an idea as how “you take (at least) two things and combine them in a new way”.

I love this definition as it shows how being creative is “just” about taking things we already know about and re-arranging them.

Over the holidays I experienced a great example of this. Flodoco ( has taken the concept of “private dining” and “boat cruise” and combined it to a “private dining on the water”.

The small round boats take 8 people (+ a captain) and you sit around a table where they serve your meal while you cruise along a lake.

It’s the best of a) private dining – it’s hard to imagine a more private place to eat and b) boat cruise – you are floating around on the water silently thanks to the boats electric engine.

In the private company of your friends, and and while enjoying your meal, you slowly move around enjoying the breeze and the amazing 360 degree view of Marina Bay in Singapore.

Better than a cruise. Better than a private table in a restaurant.

Two great things combined into something even better.

What two things do you love? What would happen if you combined the two?

No, it doesn’t always work. (There is a famous Swedish children’s tv-show (Magnus och Brasse) where the host describes how he loves sausage and loves cake so he makes a “sausage sugar cake” – perhaps not a great idea…)

But I love the idea that became the “Floating Donut” because it shows that we shall always look at making great things even greater. And it shows the infinite potential of creativity to improve on things by combining already great things into something even greater.

WOC Post Bottom Content

“If you came to this blog post we want you to know that this blog - “The World of Creativity blog” - is part of a project by global keynote speaker and author Fredrik Haren to learn more about the many facets of human creativity around the globe. In this blog Fredrik weekly shares his insights about what he learnt about creativity from the people he meets while traveling the world to speak. The research is part of the work for the upcoming book “The World of Creativity” that is to be published in 2020.