The Case Against Brainstorming

The Case Against Brainstorming

In this week’s episode of The Creativity Explorer I discuss the very popular creativity technique Brainstorming, and describe some interesting facts about why it is not a very good technique and some advice for how to make it work better.

Don’t get me wrong, brainstorming has its place in the creativity toolbox, but not for everyone and not all the time.

Thoughts?

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