Here is a simple way of getting people to become more creative: Have them affirm their own creative ability.
A very large chunk of humanity does not believe they are creative. (In my 25 years of speaking on the topic of creativity I have asked over a million people if they think they are creative and almost 50% will not say “yes”.)
The reason they do not believe they are creative can be many: They might just be shy or humble and actually believe that they are creative and just feel uncomfortable saying it. But my experience is that the vast majority of people who say that they are not creative actually believe this to be true.
That is sad. Because it’s hard – virtually impossible – to be great at something that you yourself think you suck at.
And it’s also unnecessary. As I think the belief that one is not creative can in many cases be easily overcome.
One of the main reasons why people think they lack the ability to be creative is that they define creativity too narrowly.
They might define “being creative” as knowing how to draw, and if they are bad at drawing they will not look at themselves as creative.
Or they might define “being creative” as being “artistic,” and if they lack a talent for singing and/or playing an instrument they will define themselves as “uncreative”.
And while visual creativity and artistic creativity are creative endeavors there are so many OTHER ways a person can be creative. By defining creativity too narrowly people deny themselves a skill they might actually have. (I will not here address that these people might actually be able to learn how to draw, dance or play an instrument which is a topic for another text. A growth mindset is a powerful way of becoming creative.)