Challenging the Impossible. (Episode 279)

Challenging the Impossible. (Episode 279)

How much can you really innovate a fire wood stove?

 

Well you would be surprised.


Contura AB has developed a wood burning stove called “Contura Zero” that – almost magically! – has virtually zero emissions (1mg particles per cubic meter of smoke, compared to 50-150mg for other stoves)


To create a “stove with no emissions” sounds impossible – but Contura did not let that stop them.

(They have also invented a stove that reduces the fuel consumption of a wood fired stove by more than 25% (!). No, “a stove is not just a stove” and “a fire is not just a fire”.)

I just LOVE speaking to companies that do not let the seemingly impossible stop them.

A few days I was in Markaryd – the home of Contura – to speak to their people about continuing to challenge what they do and how.


The name Contura is made up of “con” meaning “together” and “tonare” meaning “to twist and turn” – so the word Contura is poetically translated to “together we twist and turn the things we do”.

That should really be a verb: “to conture” – ie “to together twist and turn everything one does in order to find new ways of improving”.

I left Markaryd inspired.

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27

Mar

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