This week’s weekly creativity video is out: https://www.youtube.com/watch?v=3GDVaP9h9_8
About the video:
There’s a gym outside Helsinki with no treadmills and no mirrors. The muscle you train there is creativity. I spent a day at KAAOSSTUDIO in Espoo with its co-founders Mari Savio and Milla Magia Kokko, and left with one idea I can’t shake: Creativity isn’t something you have.
It’s something you do.
Your thinking doesn’t change only by thinking. It changes when you practice. (And yes, they made me paint with a two-metre brush. It’s called the perfection eliminator. It works).

Oct