This is a video about an insight around creativity that I got while talking to the very creative Alexander Lervik.
It’s about how the danger is not “That’s the way we have always done it”, but “That’s the way we have always thought about it.”
It’s how we THINK about things that stops us from changing them. The way we actually act is just based on how we think.
So ask yourself: “What is the thinking that stops us from doing things better? Not what are the procedures or processes that are stopping us from doing better.”
Here is my latest video:
Aug